Peakit
Brand Launch
A complete pre-launch Instagram strategy for a premium sports nutrition brand. From brand identity to content calendar — every detail was crafted to build anticipation and establish authority in the fitness supplement space.
Launching a brand in a
crowded market
Peakit needed to establish itself as a premium, performance-driven supplement brand in a highly competitive market. The challenge was to build anticipation, educate the audience, and create a strong community — all before the product even launched.
A strategic
30-day playbook
I developed a comprehensive Instagram strategy including brand identity, visual guidelines, a 30-day content calendar with 4 content pillars, and designed all visual assets — posts, stories, highlights, and reels concepts — creating a cohesive brand presence from day one.
Content Pillars
Educational & Science
Ingredient benefits, performance tips, and nutrition science
Motivation & Lifestyle
Inspiring quotes, workout visuals, and lifestyle imagery
Brand Story & Teasers
Building anticipation with behind-the-scenes and product teasers
Community & Engagement
Polls, Q&A sessions, and user-generated content
Feed Posts
Each post was designed to align with the brand's premium aesthetic while serving a strategic purpose in the pre-launch funnel.
Interactive Stories
Poll
Countdown
Workout
Story Highlights
About
Tips
Launch
End-to-end brand launch
Brand Strategy
Complete Instagram pre-launch strategy document
Visual Identity
Logo, color palette, typography, and design system
Content Calendar
30-day detailed content plan with 4 pillars
Visual Assets
10+ posts, 3 stories, 3 highlights, reel concepts